I believe the most meaningful work happens at the intersection of passion and purpose. For more than a decade, I’ve built a career in public relations, marketing, and communications focused on telling stories that matter to the appropriate audiences.

What I love most about this work is that no two days are ever the same. From climbing onto the roof of a Gilded Age mansion with a New York Times writer to tell a story the right way, to exploring Palm Beach with travel editors, professional polo players, and Lilly Pulitzer’s granddaughter to bring a destination to life in national features. I’ve helped celebrate “the golden age of travel” by bringing a life-size airplane to Grand Central Terminal and Union Station, and my personal favorite — delivered hard-hitting brand awareness results for nonprofit clients working with shoestring budgets. Whether it’s a high-impact media moment or an immersive brand activation, my focus is always on creating visibility that drives real, measurable impact.

My agency background has taught me to wear many hats and move quickly, but I’ve always approached my work as a true extension of the in-house teams I support. I embed myself in my clients’ missions, priorities, and day-to-day, partnering closely with leadership to ensure we move towards the same goals. Through this lens, I’ve built a strong foundation across nonprofit, education, health, entertainment, and travel and hospitality organizations. I’ve worked with mission-driven clients such as the YMCA, Girl Scouts, and the Paley Center for Media, as well as sports and entertainment clients including Brooklyn Sports & Entertainment. Most recently, I spent several years leading integrated marketing, communications, and public relations efforts in travel and hospitality, overseeing national campaigns, brand activations, and content strategy that drove record-setting tourism growth.

What truly drives me is purpose. I do my best work in mission-led environments where values guide decisions, collaboration fuels creativity, and the work serves something bigger than any single campaign.